Situational Deep-Dive

For every dish in every occasion, the household made a call: cook from scratch, lean on a ready-made aid, or order out. Aggregated across all 59 dishes, convenience already edges out scratch cooking.

How the dish was prepared

Q5 · weighted across all dishes

AVG20.0%

Convenience Home-Prep

39.5%

+19.5pp

Entirely Home-Cooked

32.5%

+12.5pp

Entirely Ordered

17.8%

-2.2pp

Ordered protein but cooked rice/sides at home.

6.1%

-13.9pp

Eaten at a Restaurant

4.1%

-15.9pp

Which cooking aid was used

Q6A · among home-prepped dishes

AVG36.2%

Ready-to-Use Liquid Recipe Sauces

52.7%

+16.5pp

Powdered Dry Spice Mixes

45.2%

+9.0pp

Plain Ingredient Bases

43.8%

+7.6pp

Cooking Pastes

34.7%

-1.5pp

Spicy Condiments or Side Pastes

27.2%

-9.0pp

Cooking Cream

25.2%

-11.0pp

Ready Pizza or Pasta Sauces

24.6%

-11.6pp

Why they didn't cook it

Q7A · trigger for ordering / eating out

AVG20.0%

Wanted to treat the family

39.2%

+19.2pp

Feeling too tired to cook or clean

19.0%

-1.0pp

Lack of time / In a rush

18.5%

-1.5pp

Everyone in the family wanted different things

15.8%

-4.2pp

Ran out of essential ingredients at home

7.5%

-12.5pp